Good for you! SEO is exciting, nerve-wracking, fulfilling, mind-splitting, scientific, creative and much, much more.
SEO stands for Search Engine Optimization which basically means trying to get your site as high up in a search engine’s (typically Google’s) rankings as possible to get the most traffic and the highest targeted, converting traffic to your site as possible.
The #1 search engine by far is Google then Bing and Yahoo.
One of the most important aspects of SEO is content. Users must have a compelling reason to visit your site, stay on your site, link to your site and share your site. If you do not have good content, put SEO to the side and brainstorm and come up with something that will attract visitors to your site. It could be anything, but it should be unique, enchanting, mind-blowing, long, new, different, controversial, etc.
Not all webmasters have that unique content the write like they are writing for the National Enquirer but it really helps with SEO to have meaty content because SEO is just techniques used to get your to match keywords and get your content clicked on more, read more, stayed on longer and thus get your content ranked higher.
Google has over 200, 500, 1,000 (changes every hour) factors it uses to rank web pages. Some of these factors are the number of links from strong domains, strong content, even artificial intelligence (RankBrain), the proper keywords in the title and headers and content, human interaction, the number of people who click through Google to get to your site, the number of pages the user reads on your site and how long the user stays on your site or dwells. Google knows and tracks all of this data.
Like anything else you try to learn in life, learning SEO takes practice, patience, research trial and error.
It is never too late to learn SEO and SEO is always changing. Mark it down.
There are tricks you can use to fool the search engines into ranking you higher, but try to avoid those, those gains are only short term and rarely last the long run.
I am a professional SEO’er and also tutor in my spare time. If you have questions feel free to ask. If you’d like individualized tutoring I am available for that too at $30/hour in Connecticut or by Skype.
Start by reading the links I have on this website, they will give you an abundance of information about SEO so you have a solid base before experimenting with your own domain. Read and learn about SEO and keep reading at every opportunity. You will find it is not so very complicated yet extremely complicated. LOL.
Get a MOZ trial, read WebmasterWorld, do a Google search for SEO news.
Read my web pages at Connecticut SEO Experts and Connecticut Internet Marketing & SEO. I also recommend getting a Blogger.com or WordPress.com account to begin your SEO journey or jump right in and get your own domain, I’ll teach you that, too.