SEO/SEM Questions I’ve Been Asked
Describe your digital marketing experience on social management and development?
Handed the keys to a poorly constructed Google Adwords account on day one and built it up to a major Google advertising spender while continually evolving campaigns and channels to increase ROI and ROAS. Early promoter of SEO discovering company websites from organic traffic was zero due to duplicate content penalty by the search engines. Formed and managed the entire SEO strategy of link building and content marketing and interviewed and trained employees of a newly formed SEO/SEM department created based on performance and ROI.
What type of digital media experience do you have including display, search, social, and content marketing?
Managed and expanded Google Adwords PPC campaigns and accounts for over nine years for TicketNetwork, as well as on my own. Was an early adopter of social media with content marketing. Created, built-up, marketed and managed business accounts for Facebook, Twitter, LinkedIn, Google+ and other social channels. 9 years experience link building to promote internal websites. Have attended many internet marketing conventions networking and meeting with vendors.
Please give an example of a digital marketing implementation that supported strategic initiatives from other departments? In addition, what were your responsibilities or involvement?
Involved in the start-up and building of TicketNetwork, a major competitor of Stubhub.com in the ticket resale industry. Worked with marketing, sales, ticket acquisition, TicketNews.com, IT and other teams as company thrived and evolved. Broadcasted weekly concert ticket on sale list to all departments to prepare for expected spike or decline in traffic. Distributed daily market updates. Made daily, weekly and yearly sales projections using market research and Google Analytics. Fully accountable, outgoing, forthcoming and reliable.
Do you have experience managing all activities related to social advertising? (Please explain)
9+ years of solid Digital & Social Marketing experience Implementing and managing SEO, Google Adwords, Google Analytics, Bing/Yahoo, Facebook & Twitter Ads. LinkedIn, and SEM including content creation, keyword and competitor research, link building and publishing to social channels. Viewed as an in-house SEO & Google Adwords expert, helped construct Google SEO, Facebook, Twitter and website strategies and content. 9 years experience with keyword research and development including competitor research with online keyword websites and Hitwise.com. Used Google Analytics on a daily basis to analyze web site traffic data to build up current channels and discover new ones.