Google, Internet Marketing, Local SEO, Search Engine Optimization, SEO

SEO Competitive Research Tools [2017]

Best SEO Competitive Research Tools and Websites

Best SEO Websites

Top SEO Competitive Research Sites

Most of these tools are paid services and well worth it. However…

Many of these great programs come with money back guarantees and/or free or slightly disabled free tools for 14-30 days so you can experience what each service has to offer before you make the investment. If I’ve missed a tool feel free to shoot me an email. This list is by no means definitive and I focused mainly on SEO competitor and Google keyword ranking tools. BTW, my personal favorite is SEMRush. Check that one out!!

  • Ahrefs – Trial Period – Backlink research, organic traffic research, keyword research, content marketing & other tools. About $80/month paid annually
  • Alexa – 7 Day Trial Period – Comes with a limited free newbie account.
  • Compete – 30 Days to try the service, may cancel for a refund before then.
  • iSpionage – 30 Days to try the service, may cancel for a refund before then.
  • MOZ – Excellent keyword ranking, crawling, keyword and DA tools. Some free tools, Free 30-day trial. Worth checking out but kind of expensive.
  • Ontolo – Free account with 25 Instant Prospector Reports & Weekly Competitor Reports.
  • Rival IQ – 14 Day Trial Period.  No credit card required.  Competitor research.
  • SEMRush – Excellent service with great tools and always find something useful for my clients. Some Free Tools – Comes with a 7-day money back guarantee.  Recently gave away 30-day trials.
  • SERPS – Free 30 day trial, no credit card required. Track your keyword rankings. Cool free but limited keyword tool.
  • SERPStat – Backlinks, keyword tracking, and research, competitor analysis and site audit. Free trial. Starts at a reasonable $19/month.
  • SimilarWeb – 30 Days to try the service, may cancel for a refund.
  • SpyFu – Some free tools. Has great competitive PPC and SEO tools. 30 Days to try the service may cancel for a refund before then.
  • WooRank – 14 Day Free Trial with a credit card.
  • SEOProfiler – Excellent Keyword/Competitor Rank Tracking with a free trial.
  • AccuRanker – Excellent Keyword/Competitor Rank Tracking with a free trial.
  • Cognitive SEO – Backlink Analysis, Content Audit, and Rank Tracking. Free trial for 14 days then $99/month.
  • RankSonic – Very impressive rank tracking, audit, competitor, and other tools. 14-day free trial.
  • Paradox SEO – Excellent site audit tool. Free trial.

There are many others, this is just scraping the surface of what is available. If I’ve missed your favorite, email me and I will add a review.

If I’ve missed your favorite, email me and I will add it.

seo help ct
Google, Internet Marketing, LinkedIn, Local SEO, Search Engine Optimization, SEO

9 SEO & Content Marketing Whitepapers & PDFs

SEO/Digital Marketing Whitepapers & PDFs




The Guide to Ecommerce SEO






Google, Search Engine Optimization, SEO, Social Media Tools

Internet Marketing and Search Engine Optimization White Papers & PDFs

Internet Marketing and Search Engine Optimization White Papers & PDFs

I enjoy Search Engine Optimization White Papers PDFs. They, along with SEO Infographics have become my go-to standard for finding out the latest trends and changes in the SEO realm.   While I still check many of the SEO blog sites, these PDF’s have become the most detailed way for me to dig deeper into my trade. Studies on SEO and professional opinions on all things Internet related whether the topic is about Social, Local, Mobile, Schema, Competitive Research or PPC these PDFs are in depth and a lot of man hours goes into creating them.

I realize some PDF’s can be a bit sales-oriented, but aside from that, they are usually very attractive with very legible fonts full of graphs, polls, theories, tips, tricks and more that makes the learning experience deeper.

Below are some of my current favorites.


Company Pages Playbook


Facebook Ad Playbook



RSGuide 7 Tools To Become More Productive On Social Media

A-Z of Passing the Google Adwords Exam

Social Media Strategy

PPC 101

SEO Tools

State Of Socia lMedia

Customer Analytics

Connecticut, Facebook, Google, Internet Marketing, Search Engine Optimization, SEO, WordPress

SEO & Google AdWords Freelance Specialist Connecticut

pablo (3)

SEO Specialist & Google AdWords Freelance Consultant in Connecticut


  • Over 11 years experience with Google AdWords & SEO.
  • Built and maintained Google AdWords accounts with over $100k monthly spend.
  • Use SEO to improve Google rankings and drive targeted traffic to optimized landing sites for increased conversion rates and higher return on marketing investment.
  • Skilled in Google Analytics and Google Webmaster Console.
  • Knowledge of Google algorithm updates.
  • Creator of over 100+ WordPress websites with Yoast SEO.
  • Experienced with long-tail keyword research and competitor research.
  • Knowledgeable of social content creation and scheduled distribution tools.
  • Expert knowledge of Local SEO, Blogging, Link Building, YouTube, Facebook, Twitter, Google+, Pinterest and Inbound marketing.
  • Always on top of new news regarding SEO, PPC, and Marketing.
  • Strive to underpromise and over deliver with every client.
  • Professional, reliable, flexible, cool-headed and intelligent.
  • Knowledge of aHrefs, Screaming Frog, Majestic, Moz Tools, Moz Local, SEOProfiler, Accuranker, SEMRush, Raven Tools and many other SEO tools and trackers.



SEO & Google Adwords Freelance Consultant
Connecticut Internet Marketing & SEO
Glastonbury, CT
4/2014 – Present

Perform on page and off page SEO and SEO Audits for clients on a contract and freelance basis.
Research web page titles, long tail keywords, competitors and backlink opportunities.
Track and target user traffic via Google Analytics.
Re-purpose existing content and post to sites such as Facebook, Twitter, Google+, LinkdIn and others. Inbound marketing certification from Hubspot.
Webmaster of

Senior Marketing Associate
Vernon, CT
3/2005 – 4/2014

Managed company PPC accounts with over $100k month budget including Google AdWords, Yahoo Search Ads and Microsoft AdCenter.
Inspired company to achieve rapid revenue growth by building the case for website content creation and SEO of websites including link building campaigns, directory submission, content creation and other white-hat techniques.
Tracked user data via Google Analytics including statistical analysis of traffic sources.
Established and maintained social media profiles on Facebook, Twitter and others.
Authored ticket industry content.
Estimated daily and weekly gross revenue for executives and partners.
Researched keywords, performed ad testing and competition keyword research. \
Created WordPress websites to funnel traffic to ticket selling sites.
Created weekly and monthly newsletters of sports, concerts, and theater event tickets on sales.
Automated and maintained billing system resulting in a two-day project being reduced to a 15-minute task resulting in thousands of dollars worth of outsourcing fees yearly.

IT Technical Support Consultant
Stein Technologies, LLC
Glastonbury, CT
9/2000 – 3/2005

Provided 2nd level support for Windows XP, Office, Lotus Notes and other software products for clients.
Troubleshoot network, printing and remote connectivity issues.
Opened and closed technical support tickets.
Assignments included supporting performing software upgrades, support for Lotus Notes and general computing issues.

Technical Support Specialist
Cambridge, MA
6/1997 – 6/2000

Technical support of Windows NT, Windows 98, Lotus Notes, Internet Explorer and networking issues for IBM and Lotus employees.
Provided 2nd level desk side technical support to executives.
Trained new hires in help desk systems and rules. System administration.

Marketing Assistant
Farmington, CT
3/1995 – 3/1997

Oversaw the day-to-day management of Microsoft’s Connecticut office.
Provided Internet marketing, computer and administrative support to the Connecticut District Manager & sales, consulting and marketing teams.
Created spreadsheets, documents and presentations with Microsoft Word, Excel and PowerPoint.
Coordinated the set-up of in-office corporate marketing efforts and briefings.

Skill Set

Blogging 10 years
Content Creation 10 years
Facebook 7 years
Facebook Ads 2 years
Google AdWords 10 years
Google Analytics 10 years
Google Webmaster Console 4 years
Help Desk & Computer Repair 8 years
HTML 11 years
Keyword Research 10 years
LinkedIn 3 years
Mac 11 years
Market Research 11 years
Marketing 15 years
Microsoft Bing 1 year
Microsoft Excel 20 years
Microsoft Office 20 years
Microsoft Outlook 11 years
Microsoft Windows 20 years
Microsoft Word 20 years
Photoshop CS6 1 year
Pinterest 2 years
Promotions 2 years
Public Relations 2 years
Search Engine Marketing 10 years
Search Engine Optimization 10 years
Social Media Marketing 6 years
Twitter 7 years
Webmaster 11 years
WordPress & Plugins 9 years


Bachelor of Science, Business Administration, Marketing
Northeastern University, Boston