Google, Local SEO, SEO, WordPress

Connecticut SEO and AdWords Management Skills

 SEO & AdWords Techniques Used For My Clients

List of the types of SEO I perform for my clients.

  • Submission to top SEO directory sites – Google My Business, Bing, LinkedIn, Yelp!, Foursquare, Merchant Circle, Manta as well as Web 2.0 sites
  • Content Creation – WordPressInstagram, Pinterest, Twitter and other social media including scheduling
  • Google Adwords – (I’m Google AdWords Certified) Create, manage and optimize keywords, ads, extensions, cost per conversion, ROI, and quality score
  • SEO Tools – I use a multitude of to conduct SEO, AdWords & competitor research websites
  • Local SEO
  • Mobile SEO Set-Up
  • Increase Site Speed of WordPress Sites Plus WordPress SEO
  • Optimize Technical On-Site SEO Especially WordPress
  • Long tail and medium tailed, local-focused targeted keyword research
  • Track rankings of keywords
  • Create Image Alt-Text, Titles, Meta Titles, Meta Descriptions & Header Tags <H1>
  • Google Analytics website traffic reporting
  • Google Webmaster Console Tools
  • Facebook Pages
  • Manage Facebook & Bing Ads
Google, Internet Marketing, Local SEO, Search Engine Optimization, SEO

SEO Competitive Research Tools

FREE TRIALS: SEO Research Tools and Websites

Best SEO Websites

Top SEO Competitive Research Sites

Most of these tools are paid services and well worth it. However…

Many of these great programs come with money back guarantees and/or free or slightly disabled free tools for 14-30 days so you can experience what each service has to offer before you make the investment. If I’ve missed a tool feel free to shoot me an email. This list is by no means definitive and I focused mainly on SEO competitor and Google keyword ranking tools. BTW, my personal favorite is SEMRush. Check that one out!!

  • Ahrefs – Trial Period – Backlink research, organic traffic research, keyword research, content marketing & other tools. About $80/month paid annually
  • Alexa – 7 Day Trial Period – Comes with a limited free newbie account.
  • Compete – 30 Days to try the service, may cancel for a refund before then.
  • iSpionage – 30 Days to try the service, may cancel for a refund before then.
  • MOZ – Excellent keyword ranking, crawling, keyword and DA tools. Some free tools, Free 30-day trial. Worth checking out but kind of expensive.
  • Ontolo – Free account with 25 Instant Prospector Reports & Weekly Competitor Reports.
  • Rival IQ – 14 Day Trial Period.  No credit card required.  Competitor research.
  • SEMRush – Excellent service with great tools and always find something useful for my clients. Some Free Tools – Comes with a 7-day money back guarantee.  Recently gave away 30-day trials.
  • SERPS – Free 30 day trial, no credit card required. Track your keyword rankings. Cool free but limited keyword tool.
  • SERPStat – Backlinks, keyword tracking, and research, competitor analysis and site audit. Free trial. Starts at a reasonable $19/month.
  • SimilarWeb – 30 Days to try the service, may cancel for a refund.
  • SpyFu – Some free tools. Has great competitive PPC and SEO tools. 30 Days to try the service may cancel for a refund before then.
  • WooRank – 14 Day Free Trial with a credit card.
  • SEOProfiler – Excellent Keyword/Competitor Rank Tracking with a free trial.
  • AccuRanker – Excellent Keyword/Competitor Rank Tracking with a free trial.
  • Cognitive SEO – Backlink Analysis, Content Audit, and Rank Tracking. Free trial for 14 days then $99/month.
  • RankSonic – Very impressive rank tracking, audit, competitor, and other tools. 14-day free trial.
  • Paradox SEO – Excellent site audit tool. Free trial.

There are many others, this is just scraping the surface of what is available. If I’ve missed your favorite, email me and I will add a review.

If I’ve missed your favorite, email me and I will add it.

Connecticut, Google, Infographics, Search Engine Optimization, SEO, WordPress

Google SEO – 200 Ranking Factors [Infographic]

Google’s 200 Or More Website Ranking Algorithm

I’ve seen hundreds of SEO Infographics over the past few years, this one has to be in my Top 5 All-Time Favorites if not my single All-Time Favorite.

The Folks at SingleGrain and Backlinko have really outdone themselves with this one. Although I believe there are closer to 500 ranking factors (must include humans and RankBrain) used in Google’s constantly updated and upgraded algorithms, this infographic makes for a very good start for beginners and experts alike.

Beginner's Guide To Google SEO
Beginner’s Guide To Google SEO

 

Google, Search Engine Optimization

Google’s Front Page | What Does The Local Ranking Syndrome Say About Google

Google’s Front Page, Local Rankings & Beyond

Below are your rankings so far after just a few hours work.  You can see your rankings for the few keywords worked on have improved vastly in rank.  You rank for other keywords, but these seem to be the most important.

Think about the best 5 keywords in the world for you…more than two keywords and I will research how difficult it will be to get rank for them nationally and locally.

I can get you to rank high on local keywords, even on page one for most of the keywords you envision if combined with local search.

Eventually Google’s page one for consumers will have just ads, local results, a couple vendors (Amazon & Home Depot), maybe a video and without a doubt rating and directory sites — that’s why its important to get into the review and directory sites now because that’s the future source of your main revenue stream and perhaps the future source of Google’ revenue stream.

Google may even begin charging (if it has not begun doing so already) for companys with a certain customer reviewer rating percentage to appear in the local “snack-pack.”

The local  “snack-pack” used to show 7 entries, Google recently lowered the number of local entries shown to 3 entries. I don’t know why, only Google know for sure and since they have all the data, they know exactly why.

I believe it was due to Google users clicking so much on the snack-pack, it was taking away clicks and possibly revenue from everything else on the front page like locally focused Google AdWords. Will be interesting to see if Google experiments with snack-packs on every page.

The keywords you envision at the very minimum need to be on your home page, even just the menu system. Very minimally switch up some verbiage on synonyms. I can put them in the off-site seo, but they need to be on-site as well to get the full effect. Hopefully, over time, you would also have additional pages where we can insert the keyword into the nitty gritty html tags that Google likes.

Does not have to be complex, can be something never posted online that can be reworked or even something written with a co-writer. It must be something of value to attract readers, linkers, sharers and Google.

Here are the good keyword results so far, eventually, with Google’s rating’s system, the more good ratings you get, the higher you will show there as well. It is a slow process but done right over time you will see higher rankings and a higher return on investment.

widget management Glastonbury #2 (after snack pack – 3 pack)
Glastonbury widget management #4
widgety management Glastonbury #2
widget management Glastonbury #2 (after snack pack – 3 pack)
widgety advisor Glastonbury #35
widget adviser Glastonbury #60+
widget planner Glastonbury #60+ (there are people on craiglist ranked higher for this keyword)